Learn the single most effective method
to generate high quality new leads using Facebook & Instagram ads.
THEN THIS WORKSHOP IS EXACTLY WHAT YOU ARE LOOKING FOR.
For years up till 2016, we learnt and deployed several FB/IG strategies that would be focused on getting us attention and hoped that the attention would get us our clients. And almost every time, we came up empty-handed with a hole in our pocket.
That was until 2016, when we finally tweaked our own way to the ONE single strategy that is
Simple to understand.
Easy to create and deploy.
Generates over $200k revenue annually on an annual ad spend of $500.
And we are bringing this strategy in a limited series, carefully crafted workshop, for the first time ever.
NO FAKE TESTIMONIALS
This is our in-house strategy, that we perfected over the last 4 years.
Who are we, you ask?
We are The Lighthouse Academy. We developed this strategy for our photography brand Fotografia9, a 10 year old photography brand based out of Mumbai where we used this strategy to
1. Shoot projects across the globe
2. Grow our revenue to over $220k p.a
3. Saved MASSIVE amounts of
money & time
1. Build YOUR client profile
The most important step of advertising anything. Your ideal client has specific features which you will identify with and prioritize for your ad.
2. Budget setting for your Ad Target
What your ideal budget should be for your Ad given various different growth scenarios for your business.
3. FB Ad Manager Fundamentals & Launching your First Campaign
Learn fundamentals of Facebook and IG advertising in the Ad Centre. Learn the technicalities for launching your first campaign.
4. Targeting & creating a Saved Audience
This is where the magic happens. Learn to target the right target audience based on your client persona.
5. Creating an effective Ad creative
Understanding and using your audience psyche.
The most important metrics that tell us what works.
Understanding and using the concept of the hook.
Separate the potentials from the random browsers.
6. Creating an effective lead flow process
How to create question flow in a Lead form.
- How to create urgency for the potential to act.
How to automatically schedule appointments with potentials.
The importance of Landing Pages and how to create it.
The importance of calling the same day to confirm the appointment.
7. Analytics, testing & scaling
Learn the most important metrics to track the effectiveness of your ad.
Learn how to test multiple Ad Sets & creatives to arrive at the only one that you need to use.
Serial entrepreneur and a seasoned , globally sought after photographer, Saketesh runs multiple successful businesses across various spectrums. His vast experience of seeking out and engaging leads across segments has given him deep insights in separating the real deal from the fluff.
Is this a LIVE workshop or Pre-Recorded?
Its a Live workshop only, no pre-recordings are given.
What if I don't like the content & want a refund?
You can apply for a 100% Refund within 35 days of the workshop.
I got disconnected from the Workshop and am not able to join back.
We will attempt 2 times to get you back on the same Workshop. If you still are not able to join for any reason, we will reschedule your workshop to the next available date and time.
Which software is used for the Live Workshop?
What should I have before I join?
Before you join, you should have :
I am from XYZ country/city/region. Will this work for me?
The strategy is independent of geography, race or language.
What is the support you provide?
For the Basic workshop, we provide email support for any clarity on the program points, up to a 1 month period from the date of the workshop.
When is the workshop?
We are doing 3 live workshops in a month on the 5th , 15th and 25th. Please select your workshop date for the month once you've registered and paid for the program.
THIS IS FOR YOU IF YOU :
Offer any kind of creative services like photography, videography, photo or video editing, content creation, event planning, make up artist, talent artist, wedding planning etc.
Want to learn the most effective ad strategy for Facebook and Instagram but not spend more than 3 hours.
THIS IS NOT FOR YOU IF YOU :
Offer any kind of e-commerce services or drop-shipping services. This strategy workshop does not include certain essential steps for these businesses.